When I need no-nonsense advice, there’s one woman at the top of my call list: my mom. Whether I want to dissect my answers after a job interview, find out (for the umpteenth time) how exactly to cook rice without it sticking to the pan, or get a second opinion on which wedding-guest dress to go for, my mom is my go-to. And it makes perfect sense to pick their brains when it comes to beauty too. I asked the Who What Wear team to find out which beauty products their moms come back to time and time again. Unsurprisingly, their answers resulted in quite a chic beauty shopping list. With Mother’s Day coming up, you might even find something perfect to buy for your own mom. So here we go—keep scrolling for 15 beauty products with our moms’ seal of approval.

Yvonne Kelly, Mom of Mica Ricketts, Who What Wear Beauty Editor

“I love the fact that it’s so gentle and smells of eucalyptus. It’s a calming, soothing product to use, and the cloth is great at exfoliating the skin, too.”

“Scent is really important to me when using a product, and I love the smell of this serum. I love warming it up in my hands, breathing it in, and then applying it to my face. I use this before applying moisturizer, and it helps my skin feel firmer. Having gone through early menopause, I’m conscious about the loss of collagen in my skin, and this really helps.”

“Another beautifully scented product that feels light on my skin but also incredibly refreshing. It’s a genuine pleasure to use, and it just makes me feel happy. It’s like a warm hug in a product!”

Naomi Starkey, Mom of Joy Montgomery, Who What Wear Acting Assistant Editor

“I’m not exactly sure what Q10 Power is, but I find this cream just right for my skin—neither too light nor pore-cloggingly greasy. It has a nice fresh scent (like so many Nivea products) and includes that all-important sun protection too.”

“Best body cream ever for absorbency, moisturising power and gorgeous smell. I personally prefer the nutty scents to the fruity ones, but will happily accept any of them for birthday or Christmas or Mother’s Day gifts. Unsubtle hint…”

“I’ve been buying this for years because of its near-miraculous soothing properties. Unlike concealer (in my experience, anyway), you can apply this in an early-morning rush and leave the house confident that daylight won’t cruelly expose your attempts at damage limitation.”

Sue Almassi, Mom of Hannah Almassi, Who What Wear Editor in Chief

“This serum makes my skin feel really good, and I notice that my skin looks worse when I’ve run out of it. I love the smell, and it absorbs well. I only use a little each day, and if I just maybe buy it twice a year, I feel it’s a good buy. Combined with the day cream, these two items have made my skin look so much better.”

“I think this is brilliant, and it confirms that there’s no need to spend hundreds of dollars. I picked this up on offer as an emergency moisturizer when I was away and had forgotten to pack mine. The texture is great. It’s not oily but really moisturizes my skin, and I noticed a change within a few weeks. It’s also not overly scented, which I appreciate.”

“Best eyeliner I’ve ever had. I bought this after a makeup session at a Bobbi Brown counter and have been using it as instructed ever since. I push it into my eyelashes to outline my top lid (which I believe is called tight-lining). The eyeliner is very smooth, easy to apply, and lasts all day.”


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